It’s Got To Be REAL for Pride!

Celebrating Pride Month allows us to be ‘real.’ At Hair Cuttery Family of Brands, we define ‘real’ as ‘feeling confident enough to express our true selves and empowering our Guests to do the same.’

We want every Stylist behind our chairs to feel included, represented and supported. We want every Guest who sits in those chairs to feel welcomed, respected, and free from judgment. During Pride Month our mission to “give the confidence of style” has a deeper meaning. It is our way of inspiring everyone to leave our salons with an attitude of acceptance and authenticity.

Meet Jose!

In just five years, Jose Rojas has matured into a trusted color expert with a penchant for boldness. Specializing in balayage and vivid color application, Jose excels in his Regional Training Artist role for Hair Cuttery Family of Brands (HCFB). Jose’s love for the industry emerged at a young age–using his sister as his muse. He recalls, “seeing how confident my sister felt after I was done styling her hair made me realize I wanted everyone to feel this way.”

Working out of the Hair Cuttery® Hunt Club location in Gurnee, Illinois, Jose always looks forward to color trends for Pride Month. “’I’m looking forward to creating rainbows & anything vibrant. I’m really loving the split dye look, peek-a-boo rainbow, and bright, bold money pieces. Of course, we expect to see rainbow colors, but celebrating Pride is about always showing support to those around you.”

Jose’s Tips for Achieving Vibrant Pride Color

Since working at HCFB, Jose has evolved from a shy newcomer to a passionate, vocal educator who is not afraid to show fellow Stylists how to use color in new and striking ways.

If you want to experiment with color for Pride and not have to commit, Jose advises trying hair chalk or wax. “Hair chalk can look a bit dusty, but you still get the effect. Hair wax gives your hair hold and a nice satin shine and is great on a shorter style.”

Jose adds, “another way is to get clip-ins that are dyed to the color you want to try out and just pop them in. They’re easy to apply and you can take them off at the end of the night.”


Jose Rojas

We celebrate Pride Month loudly and proudly in our salone because our Stylists and Guests in the LGBTQIA+ community deserve nothing less than our outright solidarity. We wholeheartedly agree with Stylists like Jose who believe, “Pride Month is being your authentic self without having the fear of being discriminated against. We all have the right to love & be with the person we want.”

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